Hellofresh shares plummet 15% as company cuts outlook on weaker sales, strong euro

Published 14/08/2025, 13:10
© Shutterstock

Investing.com -- HelloFresh SE (ETR:HFGG) shares fell 15% on Thursday after the German meal-kit maker lowered its full-year outlook, citing a stronger euro and weaker sales in its ready-to-eat segment.

The stock has extended its sharp decline and is currently down around 37% year-to-date. 

The company now expects adjusted core profit (AEBITDA) of €415–465 million ($486–544 million) this year, down from a prior range of €450–500 million. HelloFresh said the revision reflects the euro’s sharper-than-expected rise against the U.S. dollar and Canadian dollar since it issued its initial guidance.

A company-compiled consensus pegs 2024 AEBITDA at €466 million.

Second-quarter results showed a 13% year-on-year drop in revenue, missing analysts’ estimates for a 9% decline. The shortfall was largely attributed to currency headwinds from weaker U.S., Canadian and Australian dollars, in line with the FX sensitivity outlined in its 2024 annual report.

Meal-kit revenue fell 16.5% from a year earlier, while ready-to-eat sales slid 5.7%, a sharper drop than expected.

"The Q2 results are a real mix of puts and takes," Morgan Stanley analyst Luke Holbrook said in a note.

"However, with FCF generation strong, meal kit margin a standout >15% in Q2, and consensus already in line on the lowered guide on an adj. EBIT level, there are also several positives, which could be well received by investors," he added.

For 2025, the company now projects revenue to decline 6–8% in constant currency, compared with a previous forecast of 3–8%.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.