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Investing.com -- Metropole Television SA shares rose 1% after the company reported third-quarter results that exceeded market expectations, despite ongoing challenges in the advertising sector.
The company’s adjusted EBITA showed a slight year-over-year increase, outperforming forecasts as video advertising declined by less than 1% compared to the same period last year. Analysts had predicted a 2% drop in this segment.
For the first nine months of 2025, Metropole Television recorded a 1.5% decline in video advertising.
The company’s profit margins improved by 60 basis points year-over-year to reach 13.9%. This margin expansion was attributed to the absence of costs related to the final stages of EURO 2024, which had impacted the third quarter of 2024.
Looking ahead, Metropole Television provided a cautious outlook for the fourth quarter, warning of a year-over-year decline in the French TV advertising market. This projection contrasts with current market forecasts that had anticipated a 1% growth in this segment.
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