Wix.com shares spike as website creator raises annual bookings guidance

Published 06/08/2025, 10:28
© Reuters

Investing.com - Wix.com has lifted its outlook for annual bookings thanks to increased demand for its artificial intelligence-enhanced platform, sending shares in the group higher by 10% in premarket U.S. trading on Wednesday.

The Israeli company, which helps smaller businesses design and manage their websites, has noted in recent months a boost from its AI tools and Studio offerings.

Earlier this year, Wix (NASDAQ:WIX) said this trend will underpin a spike in revenues to as much $2 billion in 2025, even as it anticipates no contribution from new products.

In a statement, President Nir Zohar said Wix has been bolstered by "robust top of funnel demand, better conversion across our largest markets and improved monetization" due in large large part to its recently-released AI tools.

New user cohort bookings growth in the second quarter grew faster than in the prior three-month period, Zohar noted, adding that the acceleration has extended into the current quarter. At the end of July, the figure had risen by more than 20% versus a year ago, "a level of strength" not seen since a surge in demand during the COVID-19 pandemic, Zohar said.

As a result, Wix lifted its outlook for full-year bookings to $2.04 billion to $2.075 billion, implying an uptick of 11%-13% year-over-year. Previously, the number was predicted to be between $2.025 billion and $2.060 billion.

Revenue growth is also tipped to pick up the pace in the second half, with total full-year sales now anticipated to stand at $1.98 billion to $2 billion. A prior outlook had called for $1.97 billion to $2 billion.

Second-quarter revenue jumped by 12% to $489.9 million, compared with Bloomberg consensus estimates of $487.3 million.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.