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A major shareholder of Appfolio INC (NASDAQ:APPF), Duca Maurice J, sold 5,050 shares of Class A Common Stock on August 11, 2025, according to a new SEC filing. The $9.75 billion market cap company, which InvestingPro analysis shows has maintained a "GREAT" financial health rating, has seen its stock decline 13% over the past week. The sales were executed at prices ranging from $280.15 to $289.30, resulting in a total transaction value of $1.58 million.
The filing indicates that the sales were made under a pre-arranged 10(b)5-1 trading plan adopted on December 13, 2024.
Specifically, Duca Maurice J, directly sold 2,200 shares of Appfolio’s Class A Common Stock. These shares were sold in multiple transactions at prices ranging from $279.62 to $284.20. Additionally, 2,299 shares held by Family Trust were sold, with prices ranging from $280.45 to $287.18. Another 551 shares held by Pension Trust were sold, with prices ranging from $280.13 to $284.80.
Following these transactions, Duca Maurice J directly owns 68,295 shares of Appfolio INC.
In other recent news, AppFolio Inc. reported impressive second-quarter results for 2025, surpassing Wall Street expectations. The company’s earnings per share reached $1.38, exceeding the forecasted $1.27, while revenue hit $236 million, beating the expected $230.1 million. Piper Sandler responded to these results by upgrading AppFolio’s stock rating from Neutral to Overweight, citing growth acceleration as a key factor. The firm also raised its price target significantly from $240 to $350. DA Davidson also adjusted its outlook on AppFolio, increasing the price target to $375 from $350 and maintaining a Buy rating. In executive news, Tim Eaton (NYSE:ETN) has been named the permanent Chief Financial Officer of AppFolio, effective July 30. Eaton, who joined the company in 2020, has been serving as Interim CFO since October 2024. These developments highlight AppFolio’s strong financial performance and strategic leadership decisions.
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