Asana director Dustin Moskovitz buys $6.7 million in shares

Despite Asana’s stock declining over 25% in the past six months, director Dustin A. Moskovitz purchased 450,000 shares of Class A Common Stock in two transactions valued at $6.7 million. The purchases occurred on July 21 and July 22, 2025, with prices ranging from $14.911 to $15.0382. According to InvestingPro, the company maintains impressive gross profit margins of 89%.

On July 21, Moskovitz acquired 225,000 shares. These shares were bought in multiple transactions at prices ranging from $14.81 to $15.15 per share. On July 22, another 225,000 shares were purchased, with prices ranging from $14.79 to $15.14 per share. The transactions occurred as analysts set price targets ranging from $10 to $22 for the $3.56B market cap company.

Following these transactions, Moskovitz directly owns 54,180,999 shares of Asana’s Class A Common Stock. Additionally, 4,147,046 shares are held indirectly by the Dustin A. Moskovitz Trust DTD 12/27/05.

These purchases were executed under a pre-arranged Rule 10b5-1 trading plan adopted on September 5, 2024.

In other recent news, Asana announced its inclusion in Amazon (NASDAQ:AMZN) Web Services’ new AI Agents and Tools storefront within the AWS Marketplace. This integration allows AWS customers to discover, purchase, and deploy Asana using their existing accounts, potentially facilitating the development of AI solutions. Additionally, Asana’s founder and CEO, Dustin Moskovitz, purchased approximately 449,000 shares of the company, totaling about $6.4 million. This purchase comes ahead of a leadership change, with Dan Rogers set to assume the CEO role. Meanwhile, UBS has reiterated its Neutral rating on Asana, maintaining a price target of $18.00. The firm’s analysis noted consistent messaging from Asana’s financial leadership and acknowledged challenges such as lower annual contract value on a significant renewal and ongoing customer downgrade activity. These developments highlight the company’s strategic moves and market position amidst leadership transitions and financial assessments.

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