Asana director Moskovitz buys $6.1m of class a common stock

Director Dustin A. Moskovitz of Asana, Inc. (NASDAQ:ASAN), the $3.29 billion market cap company known for its impressive 89% gross profit margins, has recently purchased a significant amount of the company’s Class A Common Stock. According to InvestingPro data, this insider buying comes as the stock trades significantly below its 52-week high of $27.77.

According to a Form 4 filing with the Securities and Exchange Commission, Moskovitz acquired a total of 449,861 shares in two separate transactions. These purchases, executed under a pre-arranged Rule 10b5-1 trading plan, amounted to approximately $6.1 million.

On August 13, 2025, Moskovitz bought 224,861 shares at a weighted average price of $13.6578, in multiple transactions at prices ranging from $13.04 to $14.01 per share, for a total value of $3070981. On August 14, 2025, he purchased an additional 225,000 shares at a weighted average price of $13.7656, in multiple transactions at prices ranging from $13.55 to $13.91 per share, for a total value of $3097385.

Following these transactions, Moskovitz directly owns 56,879,765 shares of Asana’s Class A Common Stock. He also indirectly owns 4,147,046 shares held by Dustin A. Moskovitz TTEE Dustin A. Moskovitz Trust DTD 12/27/05. Investors tracking this development can access comprehensive analysis and additional insights through InvestingPro’s detailed research report, with the company’s next earnings announcement scheduled for September 3, 2025.

In other recent news, Asana has announced its inclusion in the Amazon Web Services’ new AI Agents and Tools storefront on AWS Marketplace. This integration enables AWS customers to discover, purchase, and deploy Asana using their existing AWS accounts, potentially accelerating the development of AI agent and workflow solutions. Additionally, Asana’s founder and CEO, Dustin Moskovitz, has purchased approximately 449,000 shares of company stock, totaling about $6.4 million, ahead of a leadership change. Dan Rogers is set to assume the CEO role on July 21.

UBS has reiterated its Neutral rating on Asana, maintaining a price target of $18.00. This follows a meeting with the company’s financial leadership, where UBS noted consistent messaging from Asana despite near-term challenges such as lower annual contract value on a $100 million renewal and ongoing customer downgrade activity. These developments come as Asana continues to navigate its strategic initiatives and market positioning.

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