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Asana, Inc. NASDAQ:ASAN director Dustin A. Moskovitz has recently purchased a significant amount of the company’s Class A Common Stock. According to a Form 4 filing with the Securities and Exchange Commission, Moskovitz acquired a total of 450,000 shares in two separate transactions for a total value of $6.39 million. The insider buying comes as the $3.32 billion market cap company has seen its stock decline by 35% over the past six months, despite maintaining impressive gross margins of 89%.
The purchases were executed on August 1 and August 4, 2025. On August 1, Moskovitz bought 225,000 shares at a weighted average price of $14.041, in multiple transactions at prices ranging from $13.85 to $14.60 per share. Following this, on August 4, he purchased another 225,000 shares at a weighted average price of $14.3833, with prices ranging from $14.15 to $14.52 per share.
Following the transactions, Moskovitz directly owns 55,530,999 shares of Asana’s Class A Common Stock. He also indirectly owns 4,147,046 shares held by Dustin A. Moskovitz TTEE Dustin A. Moskovitz Trust DTD 12/27/05.
The purchases were made under a pre-arranged Rule 10b5-1 trading plan, adopted on September 5, 2024.
In other recent news, Asana announced its inclusion in Amazon (NASDAQ:AMZN) Web Services’ new AI Agents and Tools storefront in AWS Marketplace. This integration allows AWS customers to discover and deploy Asana using their existing accounts, potentially speeding up the development of AI solutions. Meanwhile, Asana’s founder and CEO, Dustin Moskovitz, purchased approximately 449,000 shares of company stock, totaling about $6.4 million, ahead of a leadership change. Dan Rogers is set to assume the CEO role on July 21. Additionally, UBS has reiterated its Neutral rating on Asana, maintaining a price target of $18.00. The firm noted consistent messaging from Asana’s financial leadership, despite challenges such as lower annual contract value on a $100 million renewal. These developments highlight ongoing strategic moves and market positioning for Asana.
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