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Asana, Inc. NASDAQ:ASAN director Dustin A. Moskovitz recently purchased shares of the company’s Class A Common Stock worth approximately $6.3 million. The purchase comes as the company, currently valued at $3.26 billion, maintains impressive gross profit margins of 89.36%. According to InvestingPro analysis, Asana is currently trading below its Fair Value, suggesting potential upside opportunity.
According to a Form 4 filing with the Securities and Exchange Commission, the director acquired 224,235 shares on August 15, 2025, and 225,000 shares on August 18, 2025. The purchases were executed at weighted average prices of $13.9833 and $14.1184, respectively. The prices for the first purchase ranged from $13.79 to $14.19 per share, and the prices for the second purchase ranged from $13.95 to $14.23 per share. Despite the stock’s 36.74% decline over the past six months, 11 analysts have recently revised their earnings estimates upward, suggesting improved prospects ahead.
Following these transactions, Moskovitz directly owns 57,329,000 shares of Asana’s Class A Common Stock. He also indirectly owns 4,147,046 shares held by Dustin A. Moskovitz TTEE Dustin A. Moskovitz Trust DTD 12/27/05.
The purchases were made pursuant to a Rule 10b5-1 trading plan adopted on September 5, 2024.
In other recent news, Asana announced its inclusion in Amazon (NASDAQ:AMZN) Web Services’ new AI Agents and Tools storefront in AWS Marketplace. This integration allows AWS customers to discover and deploy Asana using their existing accounts, potentially streamlining the procurement process for AI solutions. In a significant development, Asana’s founder and CEO, Dustin Moskovitz, purchased approximately 449,000 shares of company stock, totaling about $6.4 million. This purchase precedes the upcoming leadership transition, with Dan Rogers set to assume the CEO role.
Additionally, UBS has reiterated its Neutral rating on Asana, maintaining a price target of $18.00. The investment firm noted consistent messaging from Asana’s financial leadership, despite acknowledging challenges such as lower annual contract value on a $100 million renewal. These recent developments reflect both strategic moves and ongoing challenges for the company.
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