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Director Justin Rosenstein of Asana, Inc. (NYSE:ASAN), a $3.2 billion market cap company with impressive gross profit margins of nearly 90%, sold 1,654,473 shares of Class A Common Stock on October 8 and 9, 2025, for approximately $25.1 million. According to InvestingPro analysis, the stock appears undervalued at current levels.
The sales were executed in two separate transactions. On October 8, 454,913 shares were sold at a weighted average price of $15.0817, for a total value of $6,861,623. The prices for these shares ranged from $14.95 to $15.17. The following day, October 9, Rosenstein sold 1,199,560 shares at a weighted average price of $15.2346, for a total value of $18,274,055. These shares were sold in multiple transactions at prices ranging from $15.03 to $15.46 per share. The stock currently trades at $13.63, with analyst targets ranging from $10 to $22.
Following these transactions, Rosenstein directly owns 1,555,925 shares of Asana, Inc. The sales were conducted pursuant to a Rule 10b5-1 trading plan adopted on March 18, 2025. For deeper insights into Asana’s valuation and financial health, access the comprehensive Pro Research Report available on InvestingPro.
In other recent news, Asana reported its fiscal Q2 2026 earnings, surpassing analyst expectations with an earnings per share of $0.06 against the forecasted $0.05. Revenue for the quarter reached $196.9 million, exceeding the anticipated $193.04 million and showing a 10% increase from the previous year. In another development, Asana appointed Arnab Bose as Chief Product Officer, effective September 16, 2025. Bose, who joins from Okta, brings experience in overseeing Workforce Identity and Customer Identity solutions, having led Identity Governance to over $100 million in annual recurring revenue. Meanwhile, KeyBanc has reiterated its Sector Weight rating on Asana, noting a mix of challenges and positive indicators following the company’s latest quarterly results. The firm highlighted similarities in revenue upside and guidance updates with another collaboration software company. These developments mark significant updates for Asana in recent times.
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