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Salesforce, Inc. NASDAQ:CRM Chair and CEO Marc Benioff sold a total of 2,249 shares of common stock on August 14, 2025, for approximately $526,887. The sales occurred in multiple transactions with prices ranging from $233.6145 to $235.9866. The stock currently trades at $242.44, with InvestingPro analysis indicating the company is currently undervalued. The software giant commands a market capitalization of $231.6 billion and maintains a "GOOD" Financial Health score.
Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375. According to InvestingPro, analysts maintain a strong buy consensus on the stock, with price targets ranging from $225 to $440.
Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce, Inc. In addition, he indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares held in trust. Notably, InvestingPro data reveals that management has been actively buying back shares, with 8 additional exclusive insights available to subscribers.
In other recent news, Salesforce has been actively involved in several significant developments. The company is in advanced discussions with ServiceNow to jointly invest $1.5 billion in Genesys Cloud Services, valuing the AI-powered customer contact center software provider at approximately $15 billion. This collaboration marks a rare instance where competing enterprise software companies are backing the same business. In terms of financial analysis, Stifel has adjusted its price target for Salesforce to $325, down from $375, while maintaining a Buy rating due to multiple compression despite a positive long-term outlook. Meanwhile, Citizens has reiterated its Market Outperform rating on Salesforce with a price target of $430, following a technology forum discussion with a former Salesforce executive. JMP Securities also maintained its Market Outperform rating and $430 price target on Salesforce after reviewing the company’s merger with Informatica, noting several other potential acquirers were involved. These developments indicate ongoing strategic investments and analyst confidence in Salesforce’s future performance.
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