BigCommerce director Ellen Siminoff buys $1.18 million in stock

Published 10/03/2025, 23:36
BigCommerce director Ellen Siminoff buys $1.18 million in stock

Ellen Siminoff, a director at BigCommerce Holdings, Inc. (NASDAQ:BIGC), recently purchased a significant amount of the company’s stock. According to a recent SEC filing, Siminoff acquired 177,158 shares of BigCommerce’s Series 1 Common Stock. The shares were bought at a weighted average price of $6.64 per share, with the total transaction amounting to approximately $1.18 million. The purchase comes as InvestingPro analysis shows the stock trading below its Fair Value, with shares down 16% in the past week.

The purchase was made on March 6, 2025, and Siminoff now holds 253,333 shares indirectly through The D & E Living Trust. Additionally, she directly owns 77,986 shares. This transaction highlights Siminoff’s continued investment in BigCommerce, reinforcing her confidence in the company’s future prospects.

In other recent news, BigCommerce Holdings has made several notable announcements and adjustments. The company has updated the severance agreement for CEO Travis Hess (NYSE:HES), modifying the conditions for severance payments in the event of a termination related to a change in control. This amendment aligns with BigCommerce’s commitment to maintaining best practices in executive compensation and corporate governance. In another development, BigCommerce has introduced new tools for app developers, including a revamped app development portal and a Unified Billing feature, in partnership with Gadget.dev. This launch aims to simplify the app development process and enhance the platform’s functionality for developers.

Barclays (LON:BARC) has downgraded BigCommerce’s stock from Equal Weight to Underweight, citing performance challenges and a difficult macroeconomic environment. The analysts at Barclays have also lowered the price target to $7.00, reflecting concerns over BigCommerce’s ability to attract new customers and upsell to existing ones. Despite these challenges, BigCommerce has implemented strategic changes, such as appointing Travis Hess as CEO and adjusting its go-to-market strategies, which Barclays acknowledges could lead to profitable growth in the future. However, the firm expects these changes to have a gradual impact on the company’s performance. These recent developments highlight BigCommerce’s ongoing efforts to navigate the current market landscape.

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