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Cricut , Inc. (NASDAQ:CRCT) Chief Executive Officer Ashish Arora sold a total of 63,750 shares of Class A Common Stock between July 21 and July 23, 2025, for approximately $351,096. The sales occurred at prices ranging from $5.4554 to $5.5789. According to InvestingPro data, Cricut maintains strong financial health with a GOOD overall score, and analysis suggests the stock is currently undervalued.
According to a Form 4 filing with the Securities and Exchange Commission, the sales were executed under a Rule 10b5-1 trading plan adopted on August 19, 2024.
On July 21, Arora sold 21,250 shares. These shares were sold in multiple transactions at prices ranging from $5.3700 to $5.5600. On July 22, Arora sold another 21,250 shares in multiple transactions at prices ranging from $5.4100 to $5.5750. On July 23, Arora sold a final 21,250 shares in multiple transactions at prices ranging from $5.4900 to $5.6150.
Also on July 21, Arora acquired 341,869 shares of Class A Common Stock with a value of $0, representing dividend equivalent restricted stock units granted in connection with cash dividends.
Following these transactions, Arora directly owns 3,036,561 shares of Cricut, Inc. class A common stock. Arora also holds options to purchase 2,218,889 shares of Class A Common Stock at an exercise price of $17.50, which expire on March 24, 2026. With the company’s next earnings report scheduled for August 5, 2025, InvestingPro subscribers can access detailed analysis and 10+ additional expert insights about Cricut’s financial outlook.
In other recent news, Cricut Inc. reported its first-quarter 2025 earnings, surpassing Wall Street expectations. The company achieved an earnings per share of $0.11, exceeding the projected $0.09. Additionally, Cricut’s revenue reached $162.6 million, slightly above the anticipated $161.96 million. Despite these positive results, Goldman Sachs adjusted its price target for Cricut shares, reducing it from $5.25 to $5.00, while maintaining a Neutral rating. Cricut’s management noted that the company’s topline performance showed stronger resilience than initially expected. However, they acknowledged a range of potential outcomes due to rising uncertainties but have not observed significant broad-based weakness in demand so far. These developments reflect the company’s current financial and market position.
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