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Crocs, Inc. NASDAQ:CROX Executive Vice President and Chief Financial Officer Susan L. Healy acquired 2,000 shares of the company’s common stock at a price of $76.56 on August 12, 2025. The purchase comes as InvestingPro data shows the company maintaining robust financial health with impressive gross profit margins of ~59% and healthy liquidity ratios. According to InvestingPro’s Fair Value analysis, the stock appears undervalued at its current trading level.
The transaction, which totaled $153,120, was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC) on August 14, 2025. Following the purchase, Healy directly owns 50,078 shares of Crocs . This insider purchase aligns with InvestingPro’s observation of management’s aggressive share buybacks, with 12 additional exclusive insights available for subscribers through the comprehensive Pro Research Report.
In other recent news, Crocs reported better-than-expected earnings for the second quarter of 2025, with adjusted diluted earnings per share of $4.23, surpassing the forecasted $4.02. The company’s revenue also exceeded expectations, reaching $1.15 billion compared to the anticipated $1.14 billion. Despite these positive financial results, Crocs faced a series of analyst downgrades and lowered price targets. KeyBanc Capital Markets reduced its price target for Crocs to $95, citing concerns about the company’s outlook, while maintaining an Overweight rating. BofA Securities also lowered its price target to $99, attributing the decision to weak third-quarter guidance but retained a Buy rating. Williams Trading downgraded Crocs from Buy to Hold, setting a new price target of $80 due to a disappointing outlook, despite the company exceeding second-quarter estimates. Barclays downgraded Crocs from Overweight to Equalweight, reducing the price target to $81 amid macroeconomic uncertainty and challenges with the HEYDUDE brand. These developments highlight a cautious stance from analysts regarding Crocs’ future performance.
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