Trump/Cook, Nissan weakness, more tariffs and gold - what’s moving markets
BROOMFIELD, CO — Shannon Sisler, the Executive Vice President and Chief People Officer at Crocs , Inc. (NASDAQ:CROX), recently sold a significant portion of her shares in the company. According to a filing with the Securities and Exchange Commission, Sisler sold 4,659 shares of common stock on February 21, 2025, at a price of $109.75 per share, totaling approximately $511,325. While this insider sale might raise eyebrows, InvestingPro data shows management has been actively buying back shares, and the company maintains impressive gross profit margins of nearly 59%.
Following this transaction, Sisler retains ownership of 29,299 shares in Crocs. The sale was executed directly, as indicated in the filing. Crocs, known for its popular rubber and plastic footwear, continues to be a major player in the industry with its headquarters in Broomfield, Colorado. Trading at a P/E ratio of just 6.7x and showing strong financial health according to InvestingPro analysis, the company appears undervalued relative to its fundamentals. Discover 10+ additional exclusive insights and detailed analysis in the Pro Research Report, available with an InvestingPro subscription.
In other recent news, Crocs Inc. reported a strong fourth-quarter performance for 2024, with earnings per share (EPS) of $2.52, surpassing the expected $2.27. The company’s revenue reached $990 million, exceeding the forecast of $963.96 million, reflecting its robust market position. Following these earnings, BofA Securities raised its price target for Crocs to $153, maintaining a Buy rating, citing the company’s attractive risk/reward profile and a projected mid-single-digit revenue growth by 2025. UBS also adjusted its price target upward to $132 from $122, though it kept a Neutral rating due to Crocs being perceived as a low-growth company.
Crocs’ strategic financial moves, such as a significant share repurchase program and debt repayment, underscore its confidence in long-term shareholder value. BofA’s analyst highlighted the health of Crocs’ gross margins and the potential for a reevaluation of the company’s stock multiple. Meanwhile, Crocs’ HeyDude brand experienced an unexpected uptick in direct-to-consumer sales during the fourth quarter, which was seen as a positive development for the brand’s long-term viability.
Despite these positive developments, UBS remains cautious, reflecting a broader market consensus that does not foresee significant growth potential for Crocs in the immediate future. Crocs projects enterprise revenue growth of 2-2.5% for 2025, with the Crocs brand expected to grow by approximately 4.5%, while the Hey Dude brand is anticipated to decline by 7-9%. These recent developments indicate a complex landscape for Crocs as it navigates growth opportunities and market challenges.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.