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In a recent transaction reported to the Securities and Exchange Commission, Mark Buller, a director at El Pollo Loco Holdings, Inc. (NASDAQ:LOCO), sold 10,500 shares of the company's common stock. The shares were sold at a price of $11.76 each, totaling $123,480. Following this sale, Buller holds 51,043 shares of El Pollo Loco. The stock, which InvestingPro analysis indicates is currently undervalued, has since declined to $9.28, representing a 29% drop over the past six months despite management's aggressive share buyback program. The transaction was executed on August 8, 2024, and the report was filed on April 7, 2025. With a P/E ratio of 10.8x and the stock showing oversold conditions, InvestingPro subscribers can access 8 additional key insights about LOCO's valuation and growth prospects through the comprehensive Pro Research Report.
In other recent news, El Pollo Loco Holdings Inc . reported its fourth-quarter 2024 earnings, surpassing analyst expectations with an earnings per share (EPS) of $0.20, compared to the forecast of $0.14. Revenue also exceeded projections, reaching $114.3 million against the expected $113.24 million. The company's strong performance was highlighted by a 1.8% increase in total revenue year-over-year and an improvement in the restaurant contribution margin to 16.7% from 15.8% in the previous year. Additionally, El Pollo Loco plans to open 10 new restaurants in 2025, with new product launches scheduled for the spring and summer of the same year.
Craig-Hallum recently initiated coverage on El Pollo Loco shares, assigning a Buy rating and setting a price target of $18.00. The firm's analyst noted the company's margin expansion and higher restaurant margins as key drivers for potential stock returns. These strategic adjustments have positioned El Pollo Loco for a growth phase, with the company aiming to capitalize on its stronger financial position. The endorsement from Craig-Hallum could draw more attention to the stock as the market evaluates the company's growth potential.
El Pollo Loco's focus on culinary innovation and customer satisfaction has been emphasized by CEO Liz Williams, who stated that 2024 was a foundational year for the brand's transformation. The company also plans to invest in its remodeling program, with 60 to 80 restaurant remodels expected in 2025. This aligns with their strategy to modernize the brand and improve operational efficiency. As El Pollo Loco continues to execute its business strategy, investors will be closely monitoring its progress and potential for enhanced shareholder value.
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