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REDWOOD CITY, Calif.—Vijayanthimala Singh, the Chief People Officer at Electronic Arts Inc . (NASDAQ:EA), recently sold 1,000 shares of the company’s common stock. The shares were sold at an average price of $122.03, totaling approximately $122,030. Following this transaction, Singh retains ownership of 28,216 shares through the Singh-Force Family Trust, over which she has investment control and pecuniary interest. The sale comes as EA, with a market capitalization of $31.7 billion, trades near its 52-week low of $115.21, having declined about 17% year-to-date according to InvestingPro data.
The sale was conducted under a 10b5-1 trading plan established by Singh and the family trust on May 29, 2024. Such plans allow executives to set up a predetermined schedule for selling company stock to avoid potential conflicts of interest. While the stock faces near-term pressure, InvestingPro analysis shows EA maintains strong fundamentals with more cash than debt and sufficient liquidity to cover short-term obligations. For deeper insights into EA’s valuation and 12 additional ProTips, investors can access the comprehensive Pro Research Report available on InvestingPro.
In other recent news, Electronic Arts (EA) has been in the spotlight with a series of developments. Oppenheimer maintained its Outperform rating and $140.00 price target for EA, noting anticipation for the company’s earnings report and addressing investor concerns about EA’s FIFA franchise and the release of Battlefield in FY26. Meanwhile, Citi revised its price target for EA to $139 from $163, following EA’s updated guidance which lowered its third-quarter fiscal year 2025 bookings guidance to $2.215 billion.
In addition to these analyst prognostications, EA announced its agreement to acquire TRACAB Technologies, a move expected to enhance the realism and immersion in their sports games. This acquisition aligns with EA SPORTS’ commitment to innovation, utilizing large volumes of real-world data to inform AI and machine learning models.
Despite these developments, EA faced a significant drop in share price following the announcement of a substantial cut to the company’s financial guidance. This was attributed to weaker-than-expected gamer reactions to EA Sports FC and disappointing sales for Dragon Age: The Veilguard. Despite these setbacks, Benchmark analyst Mike Hickey maintained a Buy rating for EA stock, with a price target of $163.00, expressing confidence in the company’s long-term strategy. These are among the recent developments surrounding EA.
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