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In recent transactions reported to the Securities and Exchange Commission, Merilee Buckley, Chief Accounting Officer of Etsy Inc . (NASDAQ:ETSY), sold shares totaling $81,118. The sales occurred on April 3, 2025, with stock prices ranging from $48.28 to $49.57 per share, facilitated through a 10b5-1 trading plan. The transaction comes as Etsy, currently valued at $5.2 billion, maintains impressive gross profit margins of 72.4% and trades at a P/E ratio of 18.2x. According to InvestingPro analysis, the stock appears undervalued based on its Fair Value calculations.
Additionally, Buckley executed a series of stock transactions on April 1, 2025. This included the acquisition of 2,624 shares of common stock through the vesting of restricted stock units and the withholding of 948 shares to cover tax obligations, valued at $48.53 per share. These transactions reflect routine adjustments in stock holdings as part of Buckley’s compensation package. InvestingPro subscribers can access 10+ additional exclusive insights about Etsy’s financial health, which has received a "GOOD" overall rating from the platform’s comprehensive analysis system.
In other recent news, Etsy reported mixed results for its fourth-quarter performance, with Gross Merchandise Sales (GMS) falling short of expectations by approximately 3%, while earnings before interest, taxes, depreciation, and amortization (EBITDA) exceeded estimates by 2%. This has led to a cautious outlook from several analyst firms. Loop Capital reiterated a Sell rating with a $40 price target, citing ongoing declines in GMS and a lack of clear indicators for a turnaround. Similarly, Cantor Fitzgerald maintained a Neutral rating but lowered its price target to $43, expressing concerns over near-term uncertainties and macroeconomic challenges impacting Etsy’s growth. On a more optimistic note, Guggenheim maintained a Buy rating, although it reduced its price target to $70, acknowledging the potential for improvement through Etsy’s strategic investments in user engagement and marketing channels.
In a separate development, Etsy announced the appointment of Rafe Colburn as its new Chief Technology Officer, effective May 5, 2025. Colburn, returning to Etsy after a decade, will focus on leveraging AI and other technologies to enhance the shopping experience and create more opportunities for sellers. This leadership change comes as Etsy navigates a competitive technology landscape, aiming to strengthen its position in the market. Meanwhile, JPMorgan maintained a Neutral rating on Etsy, with a $50 price target, highlighting the potential impact of tariffs on Etsy’s Gross Merchandise Sales and advertising revenue. The firm noted Etsy’s limited direct exposure to tariffs but expressed caution over broader challenges in the e-commerce sector.
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