Harley-Davidson chief commercial officer sells $88,264 in stock

Harley-Davidson, Inc. (NYSE:HOG) Chief Commercial Officer Luke Christopher Mansfield recently sold 3,400 shares of the company’s common stock. The transaction, which took place on February 13, 2025, was executed at a price of $25.9601 per share, totaling $88,264. Following this sale, Mansfield retains ownership of 23,555 shares in the company. The sale comes as HOG trades near its 52-week low of $25.25, with the stock down nearly 29% over the past six months.

This transaction is part of a routine regulatory filing that discloses insider trading activity. As a key executive at Harley-Davidson, Mansfield’s stock transactions are closely monitored by investors seeking to understand insider sentiment. The sale was conducted with direct ownership of the shares.

In other recent news, Harley-Davidson, Inc. reported a larger than expected loss for Q4 2024, with a loss of $0.93 per share and a 35% drop in revenue to $688 million. Despite these disappointing results, the company’s Board of Directors declared a Q1 2025 cash dividend of $0.18 per share, underlining a commitment to returning value to shareholders. In response to the earnings report, DA Davidson maintained a Buy rating on Harley-Davidson, while Citi analysts maintained a neutral stance, albeit with a reduced price target.

DA Davidson’s analyst, Brandon Rolle, found promise in the company’s strategic plans, particularly its initiative to reduce dealer inventories by 30% in the first half of 2025. Citi analysts, however, expressed skepticism about Harley-Davidson’s projection for unchanged retail sales in 2025, leading to a lower price target of $29.

These are recent developments for Harley-Davidson, which continues to navigate the competitive global motorcycle market. The company is focusing on broadening its customer base and introducing new models, as it works towards stimulating growth amid changing consumer preferences.

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