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Klaviyo , Inc. (NYSE:KVYO) President Rowland Stephen Eric sold 7,079 shares of Series A Common Stock on July 15, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The shares were sold at a weighted average price of $31.56, for a total value of $223,413. The transaction comes as Klaviyo, currently valued at $8.7 billion, maintains strong financial health with impressive gross profit margins of 76% and a solid current ratio of 5.22, according to InvestingPro data.
The transactions occurred in multiple sales at prices ranging from $31.22 to $31.96. This sale was executed under a prearranged Rule 10b5-1 trading plan adopted on November 22, 2024. With the company’s next earnings report scheduled for August 5, 2025, investors can access comprehensive analysis and additional insights through InvestingPro’s detailed research reports.
Following the transaction, Rowland directly owns 435,845 shares of Klaviyo’s Series A Common Stock, which includes 100,542 shares and 335,303 unvested restricted stock units.
In other recent news, Klaviyo has reported several key developments. The company has launched a public beta of its AI-powered shopping assistant, part of the Klaviyo Service suite, aiming to provide personalized customer support for online retailers. This move comes as consumer preferences shift toward AI assistance, with a significant portion of consumers preferring interactions with AI over traditional customer service methods. Additionally, Cantor Fitzgerald has initiated coverage on Klaviyo with an Overweight rating, setting a price target of $48, citing the company’s strong competitive position and robust growth in the ecommerce sector.
Stifel, however, has adjusted its price target for Klaviyo to $40 from $45, while maintaining a Buy rating. This adjustment follows Klaviyo’s underperformance compared to broader tech indices, though Stifel remains optimistic about Klaviyo’s potential for top and bottom-line growth. In a separate development, Klaviyo’s CEO, Andrew Bialecki, has initiated a $372 million stock sale to cover tax obligations related to expiring stock options. This sale is managed by Goldman Sachs and Morgan Stanley (NYSE:MS), though Klaviyo will not financially benefit from it. Finally, Klaviyo has been named among TD Cowen’s top small and mid-cap investment ideas for 2025, highlighting its innovative approach and potential for future growth.
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