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In a recent filing with the Securities and Exchange Commission, Carin L. Fike, Vice President and Treasurer of Kroger Co . (NYSE:KR), disclosed a significant transaction involving the company’s common stock. On March 17, Fike sold 4,492 shares of Kroger stock at an average price of $66.531 per share, amounting to a total sale value of approximately $298,857. The transaction comes as Kroger, a $43.8 billion market cap company, trades near its 52-week high of $68.51, having delivered a solid 9.1% return year-to-date. According to InvestingPro analysis, the stock currently appears slightly undervalued based on its Fair Value model.
Additionally, Fike exercised options to acquire 3,462 shares at a price of $37.48 each. Following these transactions, Fike holds 34,480 shares of Kroger stock indirectly through a family member. Want deeper insights into Kroger’s financial health and future prospects? InvestingPro subscribers get access to exclusive analysis, including 10 key ProTips and comprehensive valuation metrics. The transactions provide insight into the executive’s current position and activity within the company, which maintains a strong overall financial health score of 2.73 (GOOD) according to InvestingPro’s analysis.
In other recent news, Kroger Co. announced a quarterly dividend of 32 cents per share, scheduled for payment on June 1, 2025. This decision aligns with Kroger’s strategy of reinvesting free cash flow to support long-term earnings growth while maintaining its investment grade debt rating. Additionally, Kroger has appointed Yael Cosset as the new chief digital officer, who will oversee the company’s eCommerce business unit. Under Cosset’s leadership, Kroger’s eCommerce sales reached $13 billion in 2024, reflecting the company’s focus on enhancing its digital presence.
Jefferies has maintained a Buy rating on Kroger, with a price target of $75, following a strong fourth-quarter performance that exceeded sales and profit expectations. The firm noted Kroger’s guidance for fiscal year 2025, which anticipates same-store sales growth of 2-3% amidst expected inflation. Meanwhile, Evercore ISI adjusted its price target for Kroger to $73 from $75, maintaining an Outperform rating. Despite a slight lag in fourth-quarter sales growth, Evercore ISI expressed confidence in Kroger’s ability to meet its total shareholder return goals.
These developments highlight Kroger’s ongoing efforts to strengthen its financial position and digital capabilities. The company’s strategic initiatives, including dividend growth and eCommerce expansion, continue to draw attention from analysts and investors.
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