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On September 4, 2025, Blackie James, Chief Revenue Officer of ON24 INC. (NASDAQ:ONTF), reported selling 9,455 shares of common stock in three separate transactions, for a total value of $52,132. According to InvestingPro analysis, ON24 appears undervalued at its current market cap of $235 million, with the company maintaining strong liquidity and a healthy balance sheet.
The sales occurred between September 2 and September 4, 2025. On September 2, Mr. James sold 2,314 shares at a weighted average price of $5.6028, in a range of $5.54 to $5.73. On September 3, he sold 2,549 shares at a weighted average price of $5.4274, in a range of $5.38 to $5.53. On September 4, he sold 4,592 shares at a weighted average price of $5.5168, in a range of $5.36 to $5.55. Despite these insider sales, InvestingPro data shows management has been actively buying back shares, with the company maintaining a current ratio of 2.62x.
Following these transactions, Mr. James directly owns 512,852 shares of ON24 INC.
The reported sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 29, 2024. The sales also represent shares sold to cover tax withholding obligations related to the vesting of restricted stock units.
In other recent news, ON24 Inc. reported its second-quarter 2025 earnings, exceeding analysts’ expectations. The company achieved an earnings per share (EPS) of $0.02, surpassing the forecasted $0.01. Revenue also exceeded projections, reaching $35.3 million compared to the anticipated $34.76 million. Despite these positive financial results, the company’s stock experienced a decline. These developments are part of the latest updates surrounding ON24.
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