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ROKU, INC CEO Anthony J. Wood, also a director and 10% owner, sold 3,400 shares of Class A Common Stock on October 24, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The shares were sold at a price of $100.07, netting Wood approximately $340,238. The sale comes as Roku, with a market capitalization of $14.6 billion, trades near its 52-week high of $107.25, having gained over 43% in the past six months.
The sale was executed under a pre-arranged 10b5-1 trading plan. The prices for the shares sold ranged from $100.00 to $100.27.
In addition to the sale, the report also indicated that 3,400 shares of Class B Common Stock were converted into Class A Common Stock.
Following these transactions, Wood continues to hold a significant number of Roku, Inc. shares through various trusts. The filing also details Wood’s indirect ownership through several trusts, including the Wood 2017 Revocable Trust, Wood 2020 Nonexempt Irrevocable Trust, Wood 2020 Irrevocable Trust, The Anthony J. Wood 2024 Annuity Trust V-B, The Anthony J. Wood 2024 Annuity Trust V, The Anthony J. Wood 2025 Annuity Trust V and The Anthony J. Wood 2025 Annuity Trust V-B.
The stock trades on the NASDAQ:ROKU.
In other recent news, analysts have reiterated their confidence in Roku Inc. with Benchmark maintaining a Buy rating and a $130.00 price target ahead of the company’s third-quarter earnings report. Citizens also reaffirmed its Market Outperform rating, setting a price target of $145.00, and highlighted Roku’s strong international growth potential, particularly in markets like Mexico, Canada, and Brazil. Furthermore, Citizens emphasized Roku’s dominant position in the U.S. television operating system market, noting its significant reach in broadband households and connected TV market share.
In product news, Roku announced the launch of Philips Roku TVs featuring Ambilight technology in the United States, which enhances the viewing experience with ambient lighting. Needham also reiterated its Buy rating on Roku, calling it a top pick for 2025 with a $110.00 price target. The firm noted that Roku shares have outperformed the S&P 500 this year. These developments reflect ongoing analyst confidence and innovation in Roku’s product offerings.
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