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In a recent transaction involving Roku , Inc. (NASDAQ:ROKU), Jeff Hastings, a director at the company, sold shares of the company’s Class A common stock. The sale, which took place on February 21, 2025, involved 11 shares at a price of $90.68 per share, totaling approximately $997. The stock, currently trading at $83.51, has experienced significant volatility recently, with InvestingPro data showing an 8.3% decline over the past week despite a strong 28% gain over the last year.
This transaction followed a prior purchase of the same number of shares on January 23, 2025, at $81.14 per share, amounting to $892. The transactions were executed by Hastings’ investment advisor without his prior knowledge. InvestingPro analysis suggests the stock is currently slightly undervalued, with additional insights available in the comprehensive Pro Research Report, part of the coverage of 1,400+ US equities. As a result of these matchable transactions under Section 16(b) of the Securities Exchange Act of 1934, Hastings has agreed to pay Roku $104.96, representing the profit from the short-swing transaction.
In other recent news, Roku Inc. has seen a series of updates from several analyst firms concerning its financial outlook. Benchmark analysts raised their price target for Roku shares to $130, emphasizing the company’s 25% year-over-year growth in Platform revenue during the last quarter of 2024. Jefferies also upgraded Roku’s stock rating from Underperform to Hold, increasing the price target to $100 due to the company’s impressive platform growth and positive projections for fiscal year 2025. Needham echoed this optimism by lifting its price target to $120, citing Roku’s substantial installed base growth and notable political advertising revenue.
Citi analysts adjusted Roku’s price target to $103 from $70, maintaining a Neutral rating while acknowledging the company’s strategic initiatives to boost subscription revenue and home screen monetization. Morgan Stanley (NYSE:MS), on the other hand, increased its price target to $75 but kept an Underweight rating, highlighting financial challenges despite recognizing Roku’s operational achievements. Analysts from these firms have noted Roku’s growth initiatives, such as improved fill rates and third-party integrations, as key drivers of its recent performance.
Roku’s management has projected continued growth into fiscal year 2025, with expectations of a 15% year-over-year increase in platform growth, excluding political advertising. Additionally, Roku’s guidance suggests free cash flow may exceed EBITDA in 2025, reinforcing investor confidence. The company’s advertising business has benefited from its retail media ad units and expanded self-service platform, enhancing its market reach. While some analysts express caution regarding valuation concerns, the overall sentiment reflects confidence in Roku’s strategic market position and financial potential.
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