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Director Justin Rosenstein sold 517,635 shares of Asana, Inc. NASDAQ:ASAN on July 28, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The shares were sold at prices ranging from $14.95 to $15.21, with a weighted average price of $15.0375, totaling $7.78 million. The sale comes as Asana, currently valued at $3.6 billion, has seen its stock decline 28% over the past six months. According to InvestingPro analysis, the company maintains impressive gross profit margins of 89%.
Following the transaction, Rosenstein directly owns 3,210,398 shares of Asana’s Class A Common Stock.
The sales were executed under a Rule 10b5-1 trading plan adopted on March 18, 2025. The filing was signed by Katie Colendich, Attorney-in-Fact, on July 30, 2025.
In other recent news, Asana has made significant strides by joining the new AI Agents and Tools storefront in AWS Marketplace. This integration allows AWS customers to easily discover and deploy Asana’s services using their existing AWS accounts, potentially enhancing the development of AI workflows. This move is aimed at streamlining the procurement process for customers interested in Asana’s AI capabilities. In a separate development, Asana’s founder and CEO, Dustin Moskovitz, purchased approximately 449,000 shares of the company stock, totaling about $6.4 million. This purchase comes ahead of a leadership transition, with Dan Rogers set to take over as CEO on July 21. Additionally, UBS has maintained its Neutral rating on Asana, with an unchanged price target of $18. UBS’s analysis noted consistent messaging from Asana’s financial leadership, despite facing near-term challenges such as lower contract values and customer downgrades. These developments highlight Asana’s ongoing efforts to expand its market presence and navigate current business challenges.
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