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Edward K. Christian Trust, a ten percent owner of Saga Communications Inc (NASDAQ:SGA), sold 3,300 shares of Class A Common Stock on July 11, 2025, for approximately $44967. The sales were executed at prices ranging from $13.50 to $14.00. The transaction occurred near the stock’s current trading level of $13.53, with the company maintaining a market capitalization of $88 million. According to InvestingPro data, SGA offers a substantial 7.4% dividend yield and has maintained dividend payments for 14 consecutive years.
Following the transaction, Edward K. Christian Trust directly owns 905,403 shares of Saga Communications Inc. The company demonstrates strong financial health with more cash than debt on its balance sheet and liquid assets exceeding short-term obligations. For deeper insights into SGA’s financial metrics and additional ProTips, investors can access the comprehensive Pro Research Report available on InvestingPro.
In other recent news, Saga Communications reported a net revenue decrease of 4.3% to $24.2 million for the first quarter of 2025, compared to $25.3 million in the same period last year. Despite this decline, the company saw a slight improvement in its operating loss, which narrowed to $2.3 million from $2.4 million. The company’s digital ad revenue showed significant growth, reaching $5.3 million as of May 8, 2025, surpassing the total digital ad revenue for all of 2024. Saga Communications has also reduced its capital expenditures to $700,000 from $1.1 million in the first quarter of 2024. The company is pursuing a digital strategy that combines radio, search, and display, aiming to capture 5% of digital ad dollars in 28 markets. Additionally, Saga Communications is evaluating a nonbinding letter of intent to sell some of its tower sites, with plans to use proceeds for stock buybacks. The company’s balance sheet reflects $27 million in cash and short-term investments as of March 31, 2025. Saga Communications paid a quarterly dividend of 25 cents per share, totaling approximately $1.6 million.
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