Salesforce CEO Benioff sells $548,795 in CRM stock

Published 15/09/2025, 21:24
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Salesforce (NYSE:CRM), the $230 billion market cap software giant with impressive 78% gross profit margins, saw its Chair and CEO Marc Benioff sell a total of $548,795 worth of company stock on September 12, 2025. The sales occurred at prices ranging from $242.6369 to $246.94. According to InvestingPro analysis, the company currently shows strong financial health with a perfect Piotroski Score of 9.

According to a Form 4 filing with the Securities and Exchange Commission, Benioff sold a total of 897 shares, 281 shares, 896 shares, 129 shares and 47 shares. InvestingPro data suggests the stock is currently trading below its Fair Value, with analysts maintaining a strong buy consensus.

On the same day, Benioff exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375. For deeper insights into Salesforce’s valuation and financial metrics, including 10+ additional ProTips and comprehensive analysis, visit InvestingPro.

In other recent news, Salesforce reported strong second-quarter results, surpassing key metrics and achieving significant growth in its Data Cloud and AI offerings, which generated over $1.2 billion in annual recurring revenue, marking a 120% year-over-year increase. Despite these positive results, various analyst firms have adjusted their price targets for Salesforce. RBC Capital lowered its price target to $250, maintaining a Sector Perform rating due to a mixed outlook. Piper Sandler also reduced its target to $315, citing foreign exchange and licensing tailwinds as non-recurring factors, while maintaining an Overweight rating.

CFRA adjusted its price target to $300 from $375, maintaining a Strong Buy rating, noting a price-to-earnings ratio that presents a discount to historical averages. Meanwhile, BNP Paribas reiterated an Outperform rating with a price target of $305, highlighting Salesforce’s addition of 2,000 paying Agentforce customers quarter-over-quarter. TD Cowen maintained a Buy rating with a $335 target, acknowledging Salesforce’s revenue and current remaining performance obligation growth, which exceeded estimates. Despite these developments, Salesforce shares experienced a decline in after-hours trading.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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