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Salesforce (NASDAQ:CRM) Chair and CEO Marc Benioff sold a total of $575,140 in company stock on October 23, 2025. The sales, executed under a pre-arranged 10b5-1 trading plan, involved multiple transactions with prices ranging from $254.8617 to $256.63 per share. According to InvestingPro data, the stock currently trades below its Fair Value, with a perfect Piotroski Score of 9 indicating strong financial health.
According to a Form 4 filing with the Securities and Exchange Commission, Benioff sold 948 shares at a weighted average price of $254.8617, 636 shares at a weighted average price of $255.6853 and 666 shares at a weighted average price of $256.63.
On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375.
Following these transactions, Benioff directly owns 11,911,571 shares. He also indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares by trust. With a market capitalization of $243 billion, Salesforce remains a prominent player in the software industry, maintaining a moderate debt level and strong financial metrics.
In other recent news, Salesforce has been the subject of several analyst assessments following its recent events. TD Cowen reiterated its Buy rating for Salesforce, setting a price target of $335. The firm emphasized Salesforce’s strong position in the enterprise software market and its ambitious fiscal year 2030 targets, which aim for over 10% organic growth and achieving the "Rule of 50" at $60 billion in scale. BMO Capital also maintained its Outperform rating with a $280 price target, expressing optimism about Salesforce’s potential growth and margin improvements. Citizens analyst reiterated a Market Outperform rating, citing Salesforce’s advancements in delivering the "agentic enterprise" across multiple industries, despite recent challenges in net new annual order value. UBS kept its Neutral rating and $260 price target, noting positive impressions from the company’s recent Dreamforce event and Investor Day. These developments highlight the varied but generally positive outlook from analysts regarding Salesforce’s future performance.
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