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Salesforce, Inc. (NYSE:CRM) Chair and CEO Marc Benioff sold a total of $578,285 in company stock on July 16, 2025. The sales involved 2,250 shares of common stock, with prices ranging from $255.7397 to $258.5848. The stock, currently trading at $259.88, appears slightly undervalued according to InvestingPro analysis, with the company commanding a market capitalization of $248 billion.
According to a Form 4 filing with the Securities and Exchange Commission, the transactions were executed automatically under a pre-arranged Rule 10b5-1 trading plan adopted by Benioff on January 9, 2025.
On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363375.
Following these transactions, Benioff directly owns 11,911,571 shares. He also indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares held in trust. For deeper insights into Salesforce’s valuation metrics and financial health, access the comprehensive Pro Research Report available on InvestingPro, which covers 1,400+ top US stocks.
In other recent news, Salesforce has been in the spotlight with several notable developments. The company recently announced the appointment of two new members to its Board of Directors, Amy Chang and David Kirk, both of whom bring significant expertise in technology and AI. In terms of financial analysis, Citizens and JMP Securities have both reiterated their Market Outperform ratings for Salesforce, maintaining a price target of $430. Meanwhile, BMO Capital has adjusted its price target to $335 from $350, citing a lack of immediate catalysts for Salesforce’s AI initiatives. Despite this, BMO Capital still maintains an Outperform rating, indicating confidence in the company’s long-term potential. Cantor Fitzgerald also reaffirmed its Overweight rating, highlighting customer deployment of Salesforce’s Agentforce product and upcoming price increases as potential growth drivers. Additionally, Salesforce’s ongoing merger with Informatica has been a focal point, with JMP Securities providing insights into the competitive landscape surrounding the transaction. These developments underscore Salesforce’s strategic maneuvers and market positioning in the evolving tech landscape.
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