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Salesforce (NYSE:CRM) Chair and CEO Marc Benioff sold a total of $582,320 worth of company stock on July 17, 2025. The sales, executed under a pre-arranged trading plan, involved 2,040 shares sold at prices ranging from $257.2745 to $259.9618. The software giant, currently valued at $251 billion, maintains a strong financial health rating according to InvestingPro analysis.
On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375. The company has demonstrated robust performance with impressive gross profit margins of 77% and generated $6.2 billion in net income over the last twelve months. InvestingPro analysis suggests the stock is currently trading near its Fair Value.
Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce. He also indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares held in trust. For deeper insights into Salesforce’s valuation metrics and 10+ additional ProTips, visit InvestingPro.
In other recent news, OpenAI has achieved approximately $10 billion in annual recurring revenue in the first half of 2025, marking an 82% increase, according to a research note by JPMorgan. The company is valued at $300 billion following its March fundraising round. Despite these impressive figures, JPMorgan highlights challenges such as increasing model commoditization and high costs, with profitability not expected until 2029. Meanwhile, Salesforce has been the focus of several analyst updates. Citizens has reiterated a Market Outperform rating on Salesforce with a price target of $430, citing insights from a technology forum. JMP Securities also maintained its Market Outperform rating on Salesforce after reviewing the company’s merger with Informatica. However, BMO Capital has lowered its price target for Salesforce to $335, while maintaining an Outperform rating, pointing to a lack of near-term catalysts. Cantor Fitzgerald has kept its Overweight rating, noting customer traction with Salesforce’s Agentforce product and upcoming price increases.
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