Salesforce CEO Benioff sells $585k in CRM stock

Published 16/07/2025, 00:30
© Reuters

Salesforce (NASDAQ:NYSE:CRM) Chair and CEO Marc Benioff sold a total of $585,680 in company stock on July 14, 2025. The sales involved 2,250 shares sold in multiple transactions with prices ranging from $259.2582 to $260.9569.

On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375.

Following these transactions, Benioff directly owns 11,955,566 shares of Salesforce. Additionally, he indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares through a trust.

In other recent news, Salesforce has been active with several developments impacting its business landscape. The company is pursuing a merger with Informatica, and JMP Securities has maintained its Market Outperform rating on Salesforce, citing insights from Informatica’s preliminary proxy statement. Meanwhile, BMO Capital has adjusted its price target for Salesforce to $335, down from $350, while maintaining an Outperform rating, attributing the change to the long-term nature of Salesforce’s AI initiatives. Cantor Fitzgerald has reiterated its Overweight rating with a $325 price target, highlighting customer traction with Salesforce’s Agentforce product and a scheduled price increase that could influence future earnings. In a strategic move, Salesforce has appointed Amy Chang and David Kirk to its Board of Directors, bringing significant experience in technology and innovation. These appointments are seen as timely, aligning with Salesforce’s focus on AI and digital labor. These developments are crucial for investors to consider as they reflect Salesforce’s ongoing strategies and market positioning.

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