Southern Co’s CEO James Peoples sells $1.25 million in stock

ATLANTA—James Jeffrey Peoples, the Chairman, President, and CEO of Alabama Power Company, a subsidiary of Southern Co (NYSE:SO), recently sold 14,540 shares of the company’s common stock. The transaction, which took place on February 11, 2025, was executed at a price of $86 per share, amounting to a total of approximately $1.25 million. The sale comes as Southern Co, with a market capitalization of $94.8 billion, maintains a GOOD financial health rating according to InvestingPro data.

Following this sale, Peoples holds 13,236 shares directly and an additional 8,469.7113 shares indirectly through a 401(k) plan. This transaction was conducted under a pre-established trading plan, commonly known as a 10b5-1 plan, which allows company insiders to sell a predetermined number of shares at a predetermined time. The company has maintained dividend payments for 55 consecutive years, currently offering a 3.32% yield.

Southern Co, an energy provider headquartered in Atlanta, continues to be a significant player in the electric services industry. The recent stock sale by Peoples provides investors with insight into the executive’s current holdings and financial strategy. With analyst targets ranging from $71 to $104 and comprehensive analysis available through InvestingPro’s detailed research reports, investors can access deeper insights into the company’s valuation and prospects.

In other recent news, Southern Company has announced the appointment of James O. Etheredge, former CEO of North America at Accenture (NYSE:ACN), to its board of directors. The term for Etheredge, who brings extensive leadership experience and industry knowledge, is set to begin on April 1, 2025. The specifics of his committee assignments within the board are yet to be disclosed.

In separate news, Mizuho (NYSE:MFG) Securities has adjusted the price target for Southern Company’s stock to $85.00, up from the previous target of $83.00, while maintaining a Neutral rating. This adjustment follows Southern Co.’s subsidiary, GA Power, filing their 2025 Integrated Resource Plan (IRP), which includes significant investments in the company’s existing energy fleet and proposes to add up to 4,000 megawatts of renewable resources by 2035.

In other developments, Santee Cooper, a Southern Company affiliate, has initiated a Request for Proposal (RFP) process to seek proposals for the acquisition and completion of two partially constructed generating units at the V.C. Summer Nuclear Station in South Carolina. The RFP process is in response to the increasing national interest in new nuclear power for meeting the growing demand for electricity.

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