Southwest Airlines director Cush buys $150,150 in stock

C. David Cush, a director at Southwest Airlines Co. (NYSE:LUV), recently purchased 5,000 shares of the company’s common stock. The transaction, which took place on March 12, 2025, saw Cush acquiring the shares at a price of $30.03 per share, amounting to a total investment of $150,150. The stock has since risen to $31.73, suggesting positive momentum for the $18.9 billion airline company. Following this purchase, Cush now holds a total of 19,011 shares directly. This acquisition reflects a significant investment in the airline company, known for its low-cost air travel offerings. According to InvestingPro, Southwest Airlines offers a 2.3% dividend yield and analysts have set price targets ranging from $24 to $42. With net income expected to grow and strong cash position, the company maintains a FAIR financial health rating. For detailed analysis and additional insights, explore Southwest’s comprehensive Pro Research Report, available with an InvestingPro subscription.

In other recent news, Southwest Airlines Co. has reported a downward adjustment in its unit revenue guidance for the first quarter, attributing this to factors such as a higher-than-anticipated completion factor and reduced government travel. Additionally, the airline has announced changes to its customer loyalty program and fee structure, effective for flights booked from May 28, 2025, as part of a strategy to boost revenue growth. In a significant policy shift, Southwest will begin charging for certain checked luggage, ending a longstanding free-bag policy. The airline has also expanded its partnership with Expedia (NASDAQ:EXPE) to offer flight and fare products, enhancing its distribution channels.

In regulatory developments, Southwest Airlines has amended its agreement with Elliott Management, allowing the investment firm to increase its economic exposure in the airline to 19.9%. This amendment is part of ongoing corporate governance strategies and is detailed in a recent Form 8-K filing. On the operational front, Southwest Airlines faced a near-miss incident at Chicago Midway International Airport, where a plane narrowly avoided a collision with a business jet. The Federal Aviation Administration is investigating the incident, and the airline emphasized its commitment to safety.

Furthermore, Southwest Airlines plans to cut approximately 1,750 jobs within its leadership ranks as a cost-cutting measure, impacting 15% of corporate positions. This marks the first instance of layoffs in its corporate sector, aimed at reducing expenses. These recent developments highlight Southwest Airlines’ strategic adjustments in response to current economic challenges and operational demands.

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