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In a recent transaction, Adam Singolda, the Founder and CEO of Taboola.com Ltd. (NASDAQ:TBLA), acquired 123,771 ordinary shares of the company. The shares were purchased on February 28, 2025, at a weighted average price of $2.70 per share, totaling approximately $334,181. According to InvestingPro data, this purchase comes as the stock trades below its Fair Value, with analyst price targets ranging from $4.00 to $4.50.
Following this acquisition, Singolda’s direct ownership in Taboola stands at 14,586,714 shares. This includes a combination of ordinary shares and restricted stock units (RSUs) set to vest in the coming years, contingent upon continued service to the company.
The RSUs are scheduled to vest in equal quarterly installments through 2028, with the specific breakdown including 359,309 RSUs vesting through 2026, 767,805 RSUs through 2027, and 1,043,227 RSUs through 2028. Each RSU represents the right to receive one ordinary share upon vesting and settlement.
This transaction highlights Singolda’s ongoing commitment to the company he founded, as he continues to increase his stake in Taboola. For deeper insights into insider transactions and comprehensive analysis, InvestingPro subscribers can access exclusive ProTips and detailed financial metrics in the Pro Research Report.
In other recent news, Taboola reported its fourth-quarter earnings for 2024, which showed a slight miss on earnings per share (EPS) and revenue compared to market expectations. The company’s EPS was $0.10, falling short of the forecasted $0.11, while revenue reached $410 million, below the anticipated $476.56 million. Despite these misses, Taboola achieved strong annual performance, with 2024 revenues totaling $1.77 billion and a notable 25% increase in Ex TAC Gross Profit. Meanwhile, the company’s adjusted EBITDA grew by 104% for the year, and free cash flow exceeded expectations, reaching $149.2 million.
In analyst updates, Benchmark revised Taboola’s stock price target to $4.50 from $5.00, maintaining a Buy rating, while B.Riley downgraded the stock to Neutral, lowering the target to $4.00. Citizens JMP also downgraded Taboola to Market Perform, citing the company’s revised 2025 guidance below Wall Street expectations as a critical factor. These adjustments reflect concerns over the company’s core native advertising business, which is facing a downturn in growth.
Additionally, Taboola announced a strategic shift with the launch of its new performance advertising platform, "Realize," aimed at tapping into a $55 billion market opportunity. The company is transitioning from native advertising to direct response/performance marketing, leveraging its first-party data and AI tools. Taboola’s management remains optimistic about the future, focusing on expanding its performance advertising capabilities despite conservative guidance for 2025.
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