Unity software director Bar-Zeev sells $3.53m in stock

Director Tomer Bar-Zeev of Unity Software Inc (NYSE:U) sold 100,000 shares of common stock on July 16 and 17, 2025, for a total value of $3.53 million. The sales occurred in two separate transactions, both executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 4, 2025. The sales come as Unity’s stock has shown remarkable strength, gaining over 120% in the past year according to InvestingPro data, with the stock currently trading near its 52-week high of $38.96.

On July 16, Bar-Zeev sold 50,000 shares at a weighted average price of $32.97, with individual sales prices ranging from $32.50 to $33.41. The total value of this transaction was $1.648 million. Following this sale, Bar-Zeev indirectly held 2,298,146 shares. InvestingPro analysis indicates Unity is currently trading above its Fair Value, with technical indicators suggesting the stock is in overbought territory.

The following day, July 17, Bar-Zeev sold an additional 50,000 shares at a weighted average price of $37.67, with prices ranging from $37.51 to $37.86. This sale amounted to $1.883 million. Following this transaction, Bar-Zeev indirectly held 2,248,146 shares.

The shares sold were held indirectly through Agathy Holdings Ltd., where Bar-Zeev and his spouse serve as directors with voting and dispositive power.

Bar-Zeev also directly holds 759,861 shares of Unity Software Inc.

In other recent news, Unity Software (ETR:SOWGn) has been the subject of various analyst updates and internal company changes. Jefferies analyst Brent Thill raised Unity Software’s price target to $35, citing improvements in the company’s Vector product and an increase in Return on Ad Spend. In contrast, BofA Securities downgraded the company to an Underperform rating with a $15 price target, expressing concerns about Unity’s monetization strategy for its game engine. Additionally, Morgan Stanley (NYSE:MS) increased its price target for Unity Software to $15, noting a strong first-quarter performance and projecting higher operating margins for the coming years. Stifel analysts adjusted their price target to $28 while maintaining a Buy rating, highlighting Unity’s first-quarter outperformance but noting conservative guidance for the second quarter.

The company also faced significant internal changes, as Chief Technology Officer Steve Collins resigned after six months, following the earlier resignation of CEO John Riccitiello and a major workforce reduction. These executive changes add to the uncertainty surrounding Unity Software’s strategic direction. Despite these challenges, Unity’s recent quarterly performance has been strong, particularly in its Grow business segment, which is undergoing changes. Investors remain watchful of Unity Software’s ability to navigate these developments and regain stability.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.