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Andrew Meslow, a director at Vera Bradley , Inc. (NASDAQ:VRA), purchased 253,094 common shares of the company on June 12, 2025. The purchase comes as the stock trades near its 52-week low of $1.72, having declined nearly 70% over the past year according to InvestingPro data. The shares were acquired at a weighted-average price of $1.875 per share, resulting in a total transaction value of approximately $474,551. Following this transaction, Meslow’s direct ownership in the company increased to 300,000 shares. The shares were bought in multiple transactions with prices ranging from $1.825 to $1.950. With a Price/Book ratio of 0.34 and the company’s current market capitalization at $49.7 million, InvestingPro analysis shows the stock is currently undervalued, with 14 additional key insights available to subscribers.
In other recent news, Vera Bradley Inc. reported its Q1 FY2026 earnings, revealing a substantial decrease in revenue to $51.7 million from $67.9 million the previous year. The company also posted a net loss of $10 million or $0.36 per diluted share, with gross margins declining to 47.5% from 51.3% in the prior year. In response to these financial results, Vera Bradley has suspended its previous financial guidance due to macroeconomic pressures. The company is focusing on brand transformation and cost reduction as part of its strategic initiatives. Additionally, Vera Bradley is undergoing leadership changes, with a nationwide search for a new CEO underway, and Marty Leiding has been appointed as the new CFO. Executive Chairman Ian Bickley emphasized the need for performance improvements and the formation of a strategy and transformation committee. These developments come as the company navigates challenges in consumer spending and pricing sensitivity.
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