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Liran Ira, a director at Vita Coco Company, Inc. (NASDAQ:COCO), recently sold a significant portion of the company's stock. According to a Form 4 filing with the Securities and Exchange Commission, Ira sold a total of 19,192 shares over two days, with transactions occurring on February 12 and 13, 2025. The shares were sold at prices ranging from $40.00 to $40.30, resulting in a total transaction value of $769,499. The sales come as COCO trades near its 52-week high of $40.32, having delivered an impressive 85% return over the past year. According to InvestingPro analysis, the stock appears fairly valued at current levels.
The sales were executed under a Rule 10b5-1 trading plan, a prearranged plan that allows company insiders to sell stocks at predetermined times. Following these transactions, Ira holds 834,537 shares indirectly through the Ira Liran 2012 Family Trust and 635,055 shares directly. The company maintains strong financial health, with InvestingPro data showing robust metrics and 15+ additional insights available to subscribers.
Investors often monitor insider transactions as they can provide insight into the confidence level of those closest to the company. Analysts maintain a bullish outlook on COCO, with consensus price targets ranging from $30 to $42 per share. For deeper insights into COCO's valuation and financial health, access the comprehensive Pro Research Report, available exclusively on InvestingPro.
In other recent news, The Vita Coco Co. has seen its price target raised by BofA Securities from $30.00 to $38.00, while retaining a Neutral rating on the stock. The adjustment comes in the wake of an evaluation of Vita Coco's sales performance and recently resolved inventory complications. The company's sales have risen modestly by 3.2% year-to-date in the Americas, a region that constitutes 65% of its total sales. This rate of growth is considerably less than the company's historical annual results.
BofA Securities attributes the slower sales growth to inventory constraints caused by temporary difficulties in ocean freight availability and transit times. However, recent developments suggest that these inventory issues have been addressed, as confirmed by the company's third-quarter earnings call in 2024 and recent Nielsen data. Retail sales for Vita Coco Coconut Water saw a significant rise of 17.9% in the four weeks leading up to November 16, 2024, compared to nearly flat growth in the previous period.
Looking forward, BofA Securities projects a 13.5% increase in sales for Americas Vita Coco Coconut Water in 2025, slightly above the consensus estimate of 12.5%. The firm also anticipates that the company will benefit from more favorable year-over-year comparisons in the future.
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