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Jonathan Burth, Chief Operating Officer at Vita Coco Company, Inc. (NASDAQ:COCO), recently sold 10,000 shares of the company’s common stock. The shares were sold at an average price of $32.691, resulting in a total transaction value of approximately $326,910. Following this sale, Burth retains ownership of 94,108 shares in the company. The transaction comes as COCO shares have surged 35% over the past six months, with the company maintaining a strong financial health score according to InvestingPro analysis.
The transaction was conducted as part of a pre-established Rule 10b5-1 trading plan, which allows insiders to set up a predetermined schedule for selling stocks. This plan is often used to avoid potential accusations of insider trading. The shares were sold in multiple transactions at prices ranging from $31.98 to $33.05. With a current market capitalization of $1.9 billion and a P/E ratio of 34.27, COCO trades at premium multiples. For comprehensive insider trading analysis and 10+ additional ProTips, visit InvestingPro.
In addition to his current holdings, Burth also holds several non-qualified stock options, which provide him with the right to purchase additional shares at predetermined prices. These options are set to expire between 2029 and 2034, with varying vesting schedules.
In other recent news, Vita Coco Company reported fourth-quarter earnings that exceeded expectations, with adjusted earnings per share of $0.11 compared to an analyst estimate of $0.07. The company also saw its revenue for the quarter reach $127 million, surpassing the consensus estimate of $120.41 million and marking a 20% year-over-year increase. Despite these positive results, Vita Coco’s 2025 revenue guidance of $555 million to $570 million fell short of analyst expectations, with the midpoint of $562.5 million below the consensus of $569.4 million.
For the full year 2024, Vita Coco’s net sales increased by 5% to $516 million, with a 10% rise in Vita Coco Coconut Water sales. Net income rose by $9 million to $56 million. Looking ahead, the company anticipates mid-teens growth in its coconut water segment in 2025, though it expects some softness in private label sales. Gross margin is projected to decline to between 35% and 37% from 39% in 2024.
In related developments, Jefferies analyst Kaumil Gajrawala adjusted the price target for Vita Coco to $42.00 from $43.00, while maintaining a Buy rating. The analyst highlighted the company’s strong fourth-quarter performance and expressed confidence in its future prospects, despite acknowledging short-term challenges.
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