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Wayfair (NYSE:W) NASDAQ:W Chief Executive Officer Niraj Shah sold a total of 60,000 shares of Class A Common Stock on July 21, 2025, for approximately $3.36 million. The sale comes as Wayfair’s stock trades near its 52-week high of $63.80, having surged about 13% in the past week alone. The sales occurred in multiple transactions with prices ranging from $55.07 to $57.27.
Specifically, Shah sold 27,507 shares at a weighted average price of $55.73, 32,293 shares at a weighted average price of $56.28, and 200 shares at $57.27.
Following these transactions, Shah directly owns 169,137 shares of Wayfair Class A Common Stock. He also indirectly owns 22,857 shares through SK Ventures LLC.
The sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 15, 2024. Investors tracking Wayfair should note that the company’s next earnings report is scheduled for August 4, 2025, with InvestingPro offering 10+ additional exclusive insights about the company’s financial health and market position.
In other recent news, Wayfair announced a "Black Friday in July" shopping event, offering discounts of up to 80% on various products from July 24-28. This sale will feature flash deals and exclusive offers for Wayfair Rewards members. On the financial front, Morgan Stanley (NYSE:MS) raised its price target for Wayfair to $70, maintaining an Overweight rating, citing an improved outlook and potential upside. Jefferies also increased its price target to $60, highlighting Wayfair’s recent market share gains and consistent web traffic improvements. Furthermore, Piper Sandler raised its price target to $61, attributing the increase to positive trends in the home furnishings market. Mizuho (NYSE:MFG) reiterated its Outperform rating, noting Wayfair’s new fulfillment initiative that resembles services by Amazon (NASDAQ:AMZN) and Walmart (NYSE:WMT). These developments reflect a growing confidence among analysts in Wayfair’s market position and strategic initiatives.
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