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Wayfair (NASDAQ:NYSE:W) Chief Executive Officer Niraj Shah sold 60,000 shares of Class A Common Stock on July 21, 2025, for approximately $3.36 million. The sales occurred in multiple transactions with prices ranging from $55.73 to $57.27. The stock, currently trading at $62.83, has surged nearly 31% over the past six months and appears overvalued according to InvestingPro Fair Value analysis.
According to a Form 4 filing with the Securities and Exchange Commission, the sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 15, 2024. The filing indicates that 27,507 shares were sold at a weighted average price of $55.73, 32,293 shares were sold at a weighted average price of $56.28 and 200 shares were sold at $57.27. With the stock trading near its 52-week high of $63.80, InvestingPro analysis indicates overbought conditions.
Following the transactions, Shah directly owns 169,137 shares of Wayfair Class A Common Stock. The filing also notes that Shah may be deemed a beneficial owner of 22,857 shares held directly by SK Ventures LLC, where he is a member. Despite current losses, analysts tracked by InvestingPro expect the $8.05 billion market cap company to turn profitable this year, with earnings forecasted at $0.60 per share.
In other recent news, Wayfair announced a major "Black Friday in July" sale event, offering discounts of up to 80% on various products from July 24-28. This five-day sale will feature 24-hour flash deals and limited-quantity doorbusters, with additional savings for Wayfair Rewards members. In analyst developments, Morgan Stanley (NYSE:MS) raised its price target for Wayfair to $70, maintaining an Overweight rating due to an improved outlook. Jefferies also increased its price target to $60, citing Wayfair’s market share gains, with June marking three consecutive months of web traffic share improvements. Piper Sandler raised its price target to $61, reflecting increased confidence in the home furnishings industry and positive sales data from a recent survey. Mizuho (NYSE:MFG) reiterated its Outperform rating and $50 price target, highlighting Wayfair’s new marketplace-like fulfillment initiative. This initiative involves using the CastleGate logistics network to fulfill orders from other platforms, akin to services by Amazon (NASDAQ:AMZN) and Walmart (NYSE:WMT).
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