A looming price war threatens T-Mobile’s margins and subscriber gains

Published 21/11/2025, 15:12
© Reuters.

Investing.com -- Oppenheimer downgraded T-Mobile US to Perform, warning that the wireless industry is heading into a period of slower growth and heavier competition that could pressure margins and curb the company’s long run of market share gains.

The brokerage said T-Mobile, which has outperformed rivals for years, is now more exposed as subscriber growth cools and competitors step up promotions.

"We think the company will have a difficult time beating subscriber and FCF estimates after a decade of outsized share gains and margin expansion," analysts said. 

It cited Comcast’s recent broadband price cuts and Verizon’s plan to redeploy $4 bln in cost savings into richer handset deals and bundled content, moves that could drive a more aggressive price environment over the next one to two years.

Analysts said T-Mobile may need to respond by accepting slower share gains or lifting prices, steps that could weigh on valuation.

Shares already trade at a premium to peers at 16.3x earnings and 8.7x EBITDA, compared with 8.2x and 6.0x at Verizon and 11.5x and 6.3x at AT&T. The firm added that T-Mobile lacks the dividend support that peers offer if competition intensifies.

Oppenheimer also flagged rising pressure from cable operators, which have been offering free wireless lines in a bid to offset broadband losses. The firm said T-Mobile is likely the most exposed to that push.

While financial estimates were left unchanged, Oppenheimer lowered its longer term outlook for subscriber additions, expecting T-Mobile’s share of postpaid phone net adds to fall from about 38% to the mid 20s as competition bites.

"We believe that overall industry subscriber growth is set to slow and will intensify competition"

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.