Intel surges more than 8% after chipmaker’s profits top expectations
Investing.com -- Amazon has launched a new AI-powered shopping feature called "Help Me Decide" that helps customers quickly select products with a single tap.
The feature, announced Thursday, analyzes users’ browsing history, searches, shopping patterns, and preferences to recommend the most suitable product. It appears as a button at the top of product detail pages after a customer has viewed several similar items, or can be accessed through the "Keep shopping for" section on the homepage.
When activated, Help Me Decide provides a personalized recommendation with clear explanations of why the product matches the customer’s needs, highlighting relevant features and insights from customer reviews.
"Help Me Decide saves you time by using AI to provide product recommendations tailored to your needs after you’ve been browsing several similar items, giving you confidence in your purchase decision," said Daniel Lloyd, vice president of Personalization at Amazon.
The technology uses large language models and AWS services including Amazon Bedrock, Amazon OpenSearch, and Amazon SageMaker to process user data and match it with product information.
For example, if a customer is shopping for a camping tent and has recently viewed sleeping bags for cold temperatures and large stoves for car camping, the feature might recommend an all-season, four-person tent suitable for family adventures.
Help Me Decide also offers upgrade and budget alternatives for customers who want to explore more options.
The feature is currently available to millions of U.S. customers on the Amazon Shopping app for iOS and Android, as well as on mobile browsers.
This addition expands Amazon’s suite of AI shopping tools, which already includes the Interests feature that notifies customers about products matching their personalized prompts, Shopping Guides that provide expert guidance, and Rufus, an AI shopping assistant that answers real-time questions.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.