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Investing.com -- AMC Entertainment (NYSE:AMC) stock rose 5% Friday following news that Taylor Swift’s album release party for "The Life of a Showgirl" will be screened at theaters globally, including all 540 AMC locations in the United States.
The theatrical event, titled "TAYLOR SWIFT | THE OFFICIAL RELEASE PARTY OF A SHOWGIRL," will run from October 3-5 at AMC, Cinemark, and Regal theaters across the U.S. The approximately 89-minute experience will include the world premiere of Swift’s "The Fate of Ophelia" music video, behind-the-scenes footage, new lyric videos, and Swift’s personal reflections on her 12th studio album.
This marks the second collaboration between Taylor Swift and AMC Theatres Distribution, following last year’s record-breaking "TAYLOR SWIFT | THE ERAS TOUR" concert film, which grossed over $261 million globally and became the highest-grossing concert film of all time.
The event will also screen in theaters across 18 additional countries initially, with plans to expand to as many as 100 countries. International tickets go on sale September 23, while U.S. tickets are available now at $12 plus tax for standard screenings.
AMC noted that, unlike traditional movie screenings, fans will be permitted to sing and dance during the event, though standing on seats or blocking aisles will not be allowed. The company also stated that no trailers or advertisements will run before the show at AMC locations, with screenings starting promptly at the published showtime.
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