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Investing.com -- Apple Inc. will hold its annual fall product launch on September 9, where the company is expected to reveal the iPhone 17 lineup featuring a new, significantly thinner version of its flagship device.
The virtual event will begin at 10 a.m. and will be streamed online. The company’s invitation includes the tagline "awe dropping."
The presentation will primarily showcase Apple’s new smartphones, including an updated base model, two new Pro editions, and an entirely new thinner iPhone variant. Apple will also introduce upgraded Apple Watch models during the event.
The standard iPhone 17 will likely maintain a design similar to the iPhone 16 but will feature a larger display and camera improvements. The iPhone 17 Pro and Pro Max models will likely have redesigned backs with an expanded camera area.
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