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Investing.com - BYD maintained its position as China’s most recognized electric vehicle brand in Bernstein’s latest consumer survey, despite experiencing a three percentage point year-over-year decline in unaided recall rate.
Tesla held onto second place in brand awareness, while Xiaomi made a remarkable climb to third position overall. Xiaomi, which only launched its first electric vehicle in 2024, improved its unaided recall rate by four percentage points compared to last year’s survey.
AITO also demonstrated significant brand awareness improvement in the Bernstein study, now positioning just behind German premium brands, Volkswagen, and Li Auto in consumer recognition.
Geely showed only modest gains in brand awareness despite its recent market share increases, with the Chinese automaker still trailing behind Volkswagen, Toyota, and Honda in consumer recall rates.
The survey results highlight the rapidly evolving competitive landscape in China’s electric vehicle market, with newer entrants like Xiaomi quickly establishing strong brand presence while traditional automakers work to maintain their positions.
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