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Investing.com -- Carvana (NYSE:CVNA) stock fell 2.6% and CarMax (NYSE:KMX) stock dropped 1.7% on Monday after Ford Motor (NYSE:F) announced a partnership with Amazon (NASDAQ:AMZN) to sell certified used vehicles through the e-commerce giant’s platform.
Ford revealed it will offer its "Blue Advantage" certified used cars on Amazon Autos, allowing customers to browse, finance, and purchase vehicles with Amazon’s familiar "add to cart" functionality. The program is initially launching in Los Angeles, Seattle, and Dallas, with plans for nationwide expansion in the coming months. Ford indicated that approximately 200 of its 2,800 dealers have already expressed interest in participating.
The move makes Ford the second major automaker to reach customers through Amazon’s platform, following Hyundai Motor, which began selling new cars through Amazon Autos late last year. Unlike Hyundai, Ford is focusing exclusively on used vehicles through the partnership.
Customers who purchase Ford vehicles on Amazon will take delivery through participating Ford dealers. The initiative comes as consumers increasingly seek streamlined car-buying experiences and turn to online platforms like Carvana and CarMax, which saw their shares decline following the announcement.
This partnership represents another significant step in the automotive industry’s shift toward digital sales channels, potentially creating new competitive pressures for established online used car retailers.