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Investing.com -- Clear Channel Outdoor Holdings Inc (NYSE:CCO) stock rose 2.3% in premarket trading Friday after the company announced it secured a new 10-year contract with the Metropolitan Washington Airports Authority (MWAA).
The agreement, which includes a five-year renewal option, allows Clear Channel to continue providing advertising services at Washington Reagan National Airport (DCA) and Washington Dulles International Airport (IAD) beginning March 1, 2026. This extends a partnership that began in 2016.
Under the new contract, Clear Channel will accelerate its digital strategy, committing to achieve 85% digital advertising coverage within two years. The company plans to introduce transparent digital LumiGlass, Prism360 digital columns, and more large format LED video walls.
"Washington D.C. is a vital crossroads for business, government, and culture, and we’re thrilled to extend our partnership with MWAA to bring even more innovation to DCA and IAD," said Morten Gotterup, president of Clear Channel Outdoor’s Airports Division.
The company noted that it has significantly increased airport media revenues since taking over the contract in 2016, growing by 30% pre-COVID and nearly doubling revenue compared to the previous concessionaire. The advertising program has attracted major global brands including Meta, Samsung and Barclaycard.
This announcement follows recently released Nielsen research commissioned by Clear Channel showing that airport advertising drives frequent flyers to more action post ad exposure, particularly relevant as TSA continues to screen record numbers of travelers.
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