NEW YORK - Elisabeth DeMarse has been appointed to the board of directors at Collective Audience, Inc., a Nasdaq-listed company specializing in digital consumer acquisition solutions. Alongside joining the board today, DeMarse will also serve as the chair of the compensation committee. Her extensive experience in the digital media and technology sectors is expected to be highly beneficial for Collective Audience's growth and strategic direction.
DeMarse brings over three decades of industry expertise, with a notable track record of leadership roles and board memberships at various companies. Her previous tenure as chief marketing officer at Bloomberg and her transformative work at The Street, where she repositioned the company into a global B2B M&A, data, and news organization, are among her many accomplishments. Additionally, her strategic leadership at CreditCards.com led to its successful sale to Bank rate for $145 million in 2010.
At Collective Audience, DeMarse recognizes the potential for disruption within the digital advertising market through the company's proprietary ad platform that simplifies transactions between ad buyers and sellers. With DeMarse on board, Collective Audience is well-positioned to explore strategic acquisitions aimed at enhancing its innovative technology and accelerating growth. Her prior success in steering iLife.com's transformation into Bankrate, which culminated in a substantial increase in shareholder value of $450 million, further underscores her capacity to guide companies through periods of rapid development and change.
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