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Investing.com -- Fluent Inc (NASDAQ:FLNT) stock surged 7.5% following the company’s announcement of a strategic expansion of its data intelligence capabilities through a partnership with Databricks and the appointment of a new data leadership role.
The commerce media leader is launching a dedicated data solutions division designed to provide agencies, platforms, and brands with privacy-first data collaboration, real-time audience modeling, and scalable activation tools. This initiative comes as the digital ecosystem moves away from third-party cookies.
Powered by the Databricks Data Intelligence Platform and Delta Sharing protocol, Fluent’s enhanced capabilities will allow marketers to collaborate and share data across organizational boundaries, enrich audience segments, automate insights with AI-powered modeling, and monetize owned data assets in a privacy-compliant way.
"By investing in scalable, secure infrastructure, we’re connecting audience insights with performance—more intelligently and efficiently," said Dan Hall, Chief Technology Officer at Fluent.
As part of the expansion, Fluent appointed Virginia Marsh as Head of Data & Agencies. Marsh, who brings more than a decade of experience across retail, CPG, AdTech, and MarTech sectors, will lead the company’s external data strategy and develop privacy-safe, outcome-driven data products.
The partnership with Databricks emphasizes privacy-first data sharing, enabling brands to exchange audience signals while maintaining control, regulatory compliance, and measurement precision.
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