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Investing.com -- Ford Motor is in active discussions about discontinuing the electric version of its F-150 pickup truck, according to a report from the Wall Street Journal, citing people familiar with the matter, potentially making the Lightning America’s first major electric vehicle casualty.
The F-150 Lightning, which Ford once compared to the Model T in terms of its significance to the company, has failed to meet sales expectations as American truck buyers have shown limited interest in the electric version of the nation’s best-selling truck.
Ford has accumulated $13 billion in losses from its electric vehicle operations since 2023, highlighting the financial challenges facing its EV strategy.
While no final decision has been made according to sources familiar with the discussions, discontinuing the Lightning could signal broader challenges for the large electric pickup truck segment in the American market.
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