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Investing.com -- Ford’s U.S. vehicle sales for the first quarter of 2025 have experienced a slight decrease of 1.3% compared to the same period in 2024, with a total of 501,291 vehicles sold.
The company saw a mixed performance across its different vehicle types and propulsion systems. Sales of electrified vehicles, which include both hybrids and fully electric vehicles, showed a significant growth of 25.5%. This was driven by a 32.9% increase in hybrid vehicles and an 11.5% rise in electric vehicles. On the other hand, sales of internal combustion vehicles dropped by 4.8%.
In terms of vehicle types, SUVs experienced a notable decline of 16.7%, with the Edge model seeing a sharp decrease of 94.1% and the Explorer model falling by 19.1%. In contrast, truck sales increased by 15%, led by a 24.5% rise in the F-Series and a staggering 677.5% surge in Ranger sales. Car sales, however, declined by 31.6%, primarily due to a decrease in Mustang sales.
Looking at the performance of Ford’s key brands, the Ford brand saw a slight dip of 1.2%. Despite this, the F-Series remained strong and the Bronco and Mustang Mach-E models saw growth of 35.4% and 21% respectively. The Lincoln brand, on the other hand, declined by 4.7%. Within this brand, Navigator (ELI:NVGR) sales were up by 29.8%, but Aviator sales fell by 23.7%.
In summary, while Ford’s overall U.S. sales for Q1 2025 saw a slight decline, the company experienced strong sales in its truck and electrified vehicle segments. However, this was offset by declines in SUV and car sales.
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